A Pair Of Ruby Slippers

September 20, 2007

Walking Too Far

Filed under: MACMP — author @ 6:05 pm


I suspect you are busting to know why I chose to look at the future of corporate sites? At Munchkin Land we have had a project simmering to replace our corporate site for the last year…. yes that’s right a YEAR, a whole flaming YEAR, 12 long… (count ’em 1 2 3 4 5 6 7 8 9 10 11 12) months, . As you may be able to deduce this is irritating me somewhat. We should have had a new one in place by now incorporating all the elements I identified at the start of this course.

Incidentally I don’t think that having that site would have changed what I chose to study for this unit. I believe that the web landscape has shifted enough since then (and our Munchkin understanding of it) that this project would still have been necessary. So why if I still think I would still be looking into the future now do I think that we should have spent our filthy lucre on a new site only to change it? Good question, the answer is that the site we currently have is so outdated that it could be considered misleading at best and even damaging at worst. For a relatively small amount of cash we could have made great improvements that could have been sustained with the current set up of the business. I accept that we are not currently resourced to look after an all singing and dancing site, but to keep using this as an excuse to do nothing is pretty lame – there are folk about that could have had this licked.

There is a lack of understanding of the influence (and the potential) of the web on our brands, which is interesting as our sister company (the brand owner) is much more savvy. I did a quick search for blog posts on one of our brands today and found nearly 100,000 without really trying and even for Munchkin Land there was still nearly 50,000. This is a Routemaster that is pulling out of the station and we need to run and jump on it before we miss it totally. This blogosphere or social network, call it what you will can no longer be ignored – more about this in future posts.

Because we have waited sooooo long (did I mention a year?) to replace our site, we are now in the position where we will be spending more cash to create something that may well become obsolete quicker than El Dorado in the ’90s. We are still discussing a traditional site with traditional agencies and a traditional, throwing money at the problem approach. Crikey, we are morphing into our Marketing team, deep joy.

What I aim to show with this study is that Munchkin Land is barking up the wrong tree. There are future elements that need to be taken into consideration that are not currently being discussed. Although I must say I am glad that they are at least barking up a tree, that’s a start.

Ultimately whether Munchkin land chooses to consider my thoughts or not is not my raison d’etre for this assignment. I am doing it for the more important reasons of my own knowledge and mastery of my subject. I have to say, it would be rather nice though.


September 13, 2007

The Wonderful Wiki of Oz?

Filed under: MACMP — author @ 7:56 pm

Sniiiiiiiiif (wipes snotty nose on sleeve).

Frankly, I’ve been a bit of a wuss recently, but have now got a grip. So time to move on (dabs at eye with tissue to clear up unbecoming panda effect)

I’m going to look at the future of corporate websites.

Something that is coming over loud and clear from my initial research is that the future is collaborative, open and honest. What a hoot, eh Munchkin Land?

So in the spirit of the aforementioned, I am going to conduct much of my work on this ‘ere blog and am eager to get as much feedback from you lot as possible. That way I can nick your ideas without being accused of plagiarism. Thank you.

So my first quandary is this –  if the future is about being transparent, should I disclose which company I am writing about here?

September 3, 2007


Filed under: MACMP — author @ 7:39 pm

rainbow3.jpgWhen you’re dancing, you don’t just take six weeks off. Imagine the pain when you restarted… hideous. It is pretty painful after the standard fortnight. But having taken the summer off from this MA work, it a slow grind to try and refocus again. OK so the burning pains in the muscles are absent but the brain, oh dear.

It doesn’t help that Munchkin Land is currently more depressing than my ironing pile. I am reminded of some dodgy sticker on an old office wall (probably next to the one saying “you don’t have to be mad to work here etc”) that said “the light at the end of the tunnel has been temporarily turned off”. I get it now…. its not meant to be funny, they were serious.

For me it’s not what is going on at work, but how they are handling it. They’re pants. To use more 1990s office speak, they are treating us like mushrooms. If someone bothered to discuss with us the reasons for canceling EVERYTHING, we might just have a more understanding view. We are grown ups. But when you get everything third hand via the vending machine chat, munchkins get resentful. How on earth do they think that is going to be productive in the long run? I bet their come back to me would be along the lines of telling me there is so much I don’t know….. like DUH!

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